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Teams Everywhere. Culture Everywhere. You Everywhere.
Playbook 4.0 brings the boldest conversations for careers, culture, and AI
Hey there,
Clear your calendars, because Playbook 4.0 is back on September 24 – and trust me, you really don’t want to be the one catching up via Slack screenshots later.
After 3 blockbuster editions with 5,000+ attendees, we’re turning the dial way past eleven with an afternoon full of bold conversations about the realities of 2025. Think of it as your career’s cheat code, minus the corporate fluff.
This isn’t another boring “future of work” webinar. Nope. This is where HR’s spiciest, realest, most urgent questions get ripped apart and rebuilt in real time.
🕵🏽♀️Your HR Playbook 4.0 Agenda
Each session designed to tackle the messy, un-Googleable problems HR leaders are facing right now.
👉 The End of Career Paths: What Comes After Ladders?
Titles are so 2015. Welcome to growth through skills, ownership, and ambition blueprints.
Here’s why you need it: Because waiting for that VP title is like waiting for your Hogwarts letter. It’s not coming, but your power moves can start now.
👉 BGV: Bane of Onboarding, or Is There a Solution?
Background verification that doesn’t feel like waiting at the world’s slowest DMV.
Here’s why you need it: Because every day you spend waiting for a BGV report is a day you’re onboarding ghosts. No more HR horror stories, please.
👉 Rewriting the People Analytics Playbook for HR
Dashboards don’t make decisions. Humans do. Let’s bridge that gap.
Here’s why you need it: Because your managers don’t need another pie chart—they need a nudge that actually changes behavior. (And no, “green traffic lights” aren’t strategy.)
👉 Designing Workplaces That Listen: The New Playbook
AI-powered listening that actually hears employees, not just their survey fatigue.
Here’s why you need it: Because “We hear you” without action is the HR equivalent of “Your call is important to us.”
👉 Geo-Fluid Workforces: Designing for Movement, Not Location
Work without borders. Teams that flow across cities, towns, and time zones.
Here’s why you need it: Because culture can’t be stuck in an office. If you can manage a team spread across three continents, you’re basically running the Avengers.
👉 How AI Is Reshaping Recruitment
From smart interviews to automated shortlists – welcome to hiring that’s faster and fairer.
Here’s why you need it: Because spending three weeks screening resumes is like binge-watching paint dry. Let AI do the boring part, so you can actually focus on the human part.
💡 Bonus Goodies
✨ Networking that doesn’t suck (yes, we said it)
✨ HR Tech booths where you can actually touch the shiny toys
✨ Upskilling spaces to make sure you don’t leave the same HR mortal you came in as
✨Certificate that screams “level up” when you post it on LinkedIn
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That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Before we get into the good stuff, let’s settle this once and for all
Picked one? (Or two… or six?) Exactly. That’s why Playbook 4.0 exists.
Because this isn’t a trends recap, and it’s definitely not “another panel.” Playbook 4.0 is a real-time rethink of the invisible levers that shape how people work, grow, and thrive.
So… mark it: September 24. HR Playbook 4.0.
👉 Come for the insights.
👉 Stay for the sass.
👉 Leave with playbooks you’ll actually use.
🎟️ Don’t just attend. Upgrade your HR game.
Cheers,
TSOW Team