Hey there,

Did you know “October” comes from the Latin octo, meaning “eight,” because it used to be the eighth month in the Roman calendar? Even though it’s now the 10th month, the name stuck — just like some of those HR traditions we can’t imagine giving up.

This newsletter’s got you covered — all the key dates, festive hiring trends, and quick tips you need to plan ahead and sprinkle a little HR magic throughout October.

📅 October Quick-Scan

October is buzzing with festivities, awareness, and all kinds of HR magic — here’s your cheat sheet in a fun, scrollable style:

• Oct 2: Gandhi Jayanti – Leadership & values reminder

• Oct 8: Indian Air Force Day ✈️ – Celebrate service & pride

• Oct 10: World Mental Health Day 🧠 – Focus on well-being

• Oct 11: International Day of the Girl Child 👧 – Empowerment & equality

• Oct 13: International Day for Disaster Risk Reduction 🌍 – Safety & resilience

• Oct 15: Global Handwashing Day 🧼 – Hygiene & wellness

• All month: Breast Cancer Awareness 🎗️ – Health awareness & support

• Festivals: Navratri, Dussehra, Diwali/Deepavali 🪔 – Plan engagement, recognition, and celebrations

🛍️ Lights, Festivities… and New Hires!

The festive season isn’t just about lights, sweets, and celebrations — it’s also prime time for hiring! HR teams are buzzing with excitement, making sure the right talent joins at the right time. Here’s a fun, easy read to help you plan your festive hiring.

1️⃣ Big Seasonal Boost
Consumer goods and e-commerce companies are hiring like crazy, with workforce numbers growing by 20–25% this season! It’s all about keeping up with the surge in orders and customer demand.

For HR, it’s a balancing act: bringing in new talent quickly while making sure they feel welcome and supported. Think of it like adding extra cheer to your team — everyone wants to feel part of the celebration.

Read more about this surge here.

2️⃣ Short-Term & Flexible Roles
The festive season also calls for short-term and flexible roles, especially in logistics, retail, and hospitality.

It’s a juggling act: hiring enough hands to handle the rush while keeping operations smooth and candidates happy. Seasonal hires can also turn into future full-time stars, so it’s worth getting it right!

Check out the details on short-term hiring here.

Advertisement 

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it.

That’s what this newsletter delivers.

The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

Sign Up Free

🤖 Make Every Hire Count with Goodfit ✨

October’s hiring season can be hectic — but we gotcha! Enter Goodfit, an AI recruiting tool designed to make your life easier. Imagine scanning hundreds of CVs in minutes, getting role-aligned scores, and freeing up your time to focus on the people side of hiring.

Here’s why HRs love it:

• 🚀 Super Speed: Shortlist candidates in minutes, not hours

• 🎯 Smart Accuracy: Scores based on skills, experience, and role fit

• 🙌 Human Focus: Spend more time interviewing, engaging, and onboarding top talent

Explore Goodfit here and make your October recruitment smoother and smarter!

📖 HR Brain Fuel: October Edition

October is all about planning, learning, and leveling up — and we’ve got a few sessions to help your HR game shine:

• Powering Global Growth – From First Hire to Full-Scale Team | Thursday, October 9

  Learn how to grow globally—smart, simple, and stress-free. Reserve your seat!
  

  

• Custom GPTs for HR: Separating Hype from Real Impact
  See AI in action and discover how it can truly support HR workflows. Claim your spot!

  

• Strategy That Sticks: Turning HR Plans into Measurable Wins | Monday, October 13
  Learn how to turn your HR plans into actionable results that truly make a difference for your team. Register now and bring your strategies to life!

  

✨ Think of these sessions as your October knowledge boost — grab fresh ideas, learn from experts, and bring back insights that help your team thrive!

That’s your October 1st heads-up! Remember, we’re always here for you — whether it’s hiring tips, festive season planning, or just a little HR pep talk.

We love having you as part of this community, and there’s loads happening this month!

So let’s tackle October together — celebrate wins, try new ideas, and sprinkle a little HR magic everywhere

✨ With love and cheer,
Your TSOW Team